WHITE TIGER TATTOO

When Scott Macfarlane contacted me about refreshing the branding for his long-established Queenstown tattoo shop, he described his current branding as a 'bit out of date and home made looking'. 

Picture the typical tattoo parlour branding complete with lots of black and gold, a circus style typeface. This style no longer represented Scott and his shop.

 

This is why I chose to eschew the stereotype, using a bright orange and a white background as a blank canvas to ensure our newly illustrated White Tiger stands out.

 

Just like White Tiger Tattoo should.